On 23 November 1998, Tempo news weekly
reported that a group around President Habibie tried to take over the private television
network SCTV. Television and radio have become crucial
campaigning media, especially during the reformasi that began in March and
reached its peak with the end of the New Order on 21 May 1998. Television coverage, first
by the private stations, then also by state television TVRI, made a strong contribution to
the reformation process.
Its ownership structure suggested that television should have
remained under the control of the New Order in those days. But its interesting that
in practice this did not substantially influence broadcasting policy and the packaging of
news. Probably the energy of the students, and the economic and political atmosphere
generally, forced television to move beyond the control of its owners. The professionalism
of the broadcasters, most of them idealistic young graduates from the newsprint industry,
demonstrated a modern, competitive, open, intelligent style of television journalism.
Viewers - bored with the slow, monotonous and biassed style of TVRI pre-reformation -
lapped it up. Private television (followed by TVRI from early May) became a medium close
to the spirit of reformation and democracy.
Media observers Golding and Murdock once said that television cannot
be understood in isolation from its political and economic environment. This idea
reinforced an earlier theory of agenda setting, in which the media play a huge
role in selecting who and what is presented to society as news. The economic environment
includes ownership and advertising. Since business everywhere is close to the political
elite, the economic and political structure influences programming and news reporting.
The Tempo news item about Habibie then fits quite well with this
concept of Golding and Murdock. A political elite who want to make use of the media will
try to control it through its finances.
Now is a great opportunity for any political elite to take over the
media. First, because all television stations desperately need fresh money to survive.
Second, because the government, in particular the Information Minister, is busy bringing
about reformasi in the media. Cleaning up television stations whose ownership
is tainted with corruption and collusion is certainly on his agenda.
Third, private television has become extremely popular and was
before the financial crisis among the most profitable business sectors. Rather than
establish a new network, which will take time to show a profit, much the best way is to
acquire an existing one. Especially just before the 1999 elections.
The very real question now is, does this Habibie move not simply
plunge Indonesian television back into the New Order? How can television ever become a
neutral medium, free from political bias, a source of even-handed information for all?
Perhaps its no more than a philosophical question, a utopian one. Even in the United
States, where freedom is guaranteed under the First Amendment, the press is dominated by
barons close to those in power.
Actually, if Tempo was correct in reporting that Habibies
group had taken over SCTV (and Indosiar, another private network) merely for political
reasons, it hardly makes sense. It would be so much easier to just use TVRI, which is
after all government-owned. If the problem is that no one watches it, reform it into an
effective source of news! If TVRI presented news in a more realistic way and didnt
go overboard in its partiality, it could become a compelling campaign tool.
Anyway, the experience of reformasi earlier in 1998 proved that a
combination of enthusiastic students as a pressure group and the professionalism of
television broadcasters can actually neutralise the power of the owners. Television must
always belong to the public, a medium for everyone. Because it must use a portion of the
electromagnetic spectrum, which is a limited resource within the public domain. But also
because television is such an important medium to teach the people democracy and to keep
an eye on government.
Havent we all vowed never to repeat the wrongs of the last 32
years? Once we realise that I think that anyone who still tries to acquire a private
television network in these times is merely taking over something that was
born in the sins of the New Order.